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20 July 2016
Holly Prosho Support Worker for Marketing and Communications gives her top tips.Marketing your organisation is really important. It's your way to get you message out there, tell people what you're about, ask for support, drum up volunteers and shout about the impact you“ve had, but often it can be forgotten about or put on the back burner.
When you're out doing amazing work in the community a Facebook post or Doing Good Leeds news story might not be the first thing on your mind, but if you don't tell people what you're doing, the people who need you most might not find you. Here are my top tips.
- Start with the message not the marketing. Think about who you want to talk to and what they need to know. Write this down. This is the start of a communications plan. By doing this you can work out the best way to talk to people which will save you time, energy and possibly money in the future.
- Think about what people need to know rather than what you want to tell them, this is an important distinction. Not everyone has the time or inclination to find out everything about your organisation. It's fantastic that you're passionate about what you do, but try to see things from the perspective of the person you're talking to.
- If you say you're doing something do it! If you have a Twitter account use it, if you have a Facebook page update it. Otherwise you can lose followers.
- Use Doing Good Leeds. It's there for you, its free to upload news, events and blogs and it means you can speak directly to people in the third sector in Leeds.
- Talk to people the whole way through your projects. Update people on how things are going and then thank them at the end. A little bit of public appreciation goes a long way. You can always tell us about them using #Valued on Twitter, you might get a retweet from VAL.
- Use pictures and keep text concise. It's more eye catching and user friendly. This applied to everything from your website and social media to leaflets and posters.
- Be yourself. This is the most important tip I can give you. The third sector in Leeds is a fantastically diverse place, your marketing and communications should reflect your voice.