Marketing and Communications

Your organisation won’t go far if you don’t have an audience and once you’ve got one you need to think about how you’re going to keep them.

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At its most basic marketing is about understanding what your offer is and who it is for - then communicating this to your audience. Marketing can help to demonstrate your impact, which could in turn could help to attract funding or more customers and also increase your organisation’s credibility.

To be effective marketing needs good communications which requires: a clear understanding of objectives, careful planning, coordination of the right communications tools, development of the right messages, a strategic and tactical approach and measurement of results.

In this section:

Common sense and good knowledge of your organisation are good starting points for your marketing.


Communication is essential in any relationship. What you say about your organisation and how and where you say it are important considerations.

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