4 August 2020
As part of the Healthy Holidays program, FoodWise Leeds has written a letter to supermarkets encouraging them to support families over summer to make healthy choices with limited budgets.As part of the Healthy Holidays program, FoodWise Leeds and partners have written a letter to supermarkets encouraging them to support families over summer to make healthy choices with their limited budgets.
Since the start of the Covid-19 lockdown, an increasing number of families across Leeds are struggling to access healthy and affordable food. As part of the national response, parents/carers who are entitled to Free School Meals will receive vouchers equivalent to £15 per week, per eligible child, to spend in major supermarket chains to help provide food over the 7 week summer break.
In Leeds, we are keen to work with partners to support families to make healthy choices and to use their limited budgets well.
FoodWise Leeds has written a letter for families and organisations to take into their local supermarket and to give to the community champion or store manager explaining that a few simple changes can make a real difference to families on limited budgets.
FoodWise Leeds encourages supermarkets to make the following changes:
- Promote healthy offers upon entry to the store and consider the store layout to promote healthier food choices
- Promote fruit and vegetables
- Group affordable foods together to help families easily access a range of ingredients to make family meals
- Use ‘Healthy Holidays’ as a marketing tool for affordable and nutritious offers
- Have a recipe card stand for simple yet nutritious meals
- Use store announcement facilities to promote recipe cards, healthier food choices and healthier summer snacks
- Provide a free piece of fruit to children
- Ensure vouchers are accepted without stigma and any issues are dealt with sensitively
- Limit high fat, salt or sugar food and drinks placed near the checkout